TIMBERLAND x CHRISTOPHER RÆBURN COLLAB
Limited Edition Men’s Apparel Collaboration to Launched Worldwide
Timberland has unveiled the men’s apparel collaboration with British designer Christopher Raeburn. Raeburn, whose label of the same name is synonymous with responsible, intelligent fashion design, first teased the project at London Fashion Week Men’s in June with an assortment of exclusive, runway-only styles representing the forthcoming collection.
Raeburn’s design ethos encompasses three key pillars – REMADE, REDUCED, RECYCLED – which complement Timberland’s longstanding commitment to make products responsibly and steadily increase its use of recycled, organic and renewable materials over time. Raeburn also heralds craftsmanship and utility as central to his design philosophy, again creating a natural and authentic connection to the Timberland® brand.
The collaboration with Christopher Raeburn showcases a unique and modern take on some of Timberland’s most iconic apparel styles.
With craft, quality and innovation at the heart of the project, the iconic range of contemporary archetypes, like short and long sleeve t-shirts, crewneck sweatshirts, hoodies, joggers and utility cargo pants plus assorted outerwear. These pieces will be offered in military-inspired colours as well as phantom camouflage graphics mixed with more contemporary colours such as ocean blue, black and molten lava red. The 11 limited edition styles will be exclusively available in selected retailers.
Each piece is made using a range of eco-conscious materials including ethically-sourced organic cotton and recycled PET (derived from plastic bottles), based on the shared belief of seeking the most sustainable materials and working with responsible manufacturing partners to minimize impact on the environment.
The collaboration is set to launch worldwide at the end of October at selected retailers. The Timberland X Christopher Raeburn Collab will only be available at Sandton City (Johannesburg) and Mall of Africa (Midrand).